Odoo success Story - The Elton Group

About Elton Group

Established over 70 years ago in Melbourne, Australia; Elton Group is a supplier of high-quality Interior Architectural Products. Central to each of our products and our criteria for selecting new products to join our portfolio, is a commitment to environmentally sustainable/worlds best practice sourcing and manufacturing methods.

Wood is one of our few renewable resources and those of us in the forest products industry have a responsibility to ensure protection and wiseutilisation of the forests so that they will be available for future generations. Elton Group is committed to supplying timber veneers and panels in accordance with advanced environmental standards for forests, water utilisation and raw material utilisation.

Challenges they faced

  • Elton Group was running the Business with basic accounting software, single-user Excel spreadsheets (withit’s inherent problems) to fill the gaps, and hand written official documents like delivery dockets. Elton Group wanted to replace these different independent systems with one integrated package which provided a solid platform for future expansion.

  • For tighter control, both from a workflow and financial perspective, there were several areas of the business that had to be integrated.

  • Have a complex method of keeping stock in different units of measure, which always led to compromises in the past resulting in potentially poor stock management.

  • Need to be able to communicate with our customers better, like sending emails when stock was delivered etc, and this was not possible in our old software.

  • With the prospect of needing to at least doubling our existing admin staff to keep the current solution, we knew we had to make a move.


  • Sales – to handle CRM through to quotations and sales

  • Purchasing – to handle our purchasing requirements

  • Warehouse & stock – to manage inventory levels, receipts and deliveries.

  • Finances

  • Custom modules by WilldooIT to handle: Elton Group’s sophisticated stock handling; Interfacing to our existing website; Enhancing CRM for our various sales teams around Australia

  • Odoo had some key features like; open source, well supported, cloud-based, truly integrated across all the main sections of our business, including CMS and eCommerce, and the ability to be extended which we know we would have to do to meet some of our unique product handling requirements.

  • Our workflows from stock re-ordering through receipts and deliveries are now entirely handled by the system, and we have used the standard features of Odoo to help streamline other sales and admin areas also.


  • Odoo has given us a 360 degree view of our business from the beginning of the sale right through to delivery and follow up.

  • Our CRM is now fully integrated with our customer quotations and our sales teams have access to full customer history enabling better service.

  • With Odoo, and some custom work from WilldooIT, we are now able to handle our complex stocking units from purchasing through to delivery and stock taking.

  • Management is happy because they now get up to date sales analysis data available from anywhere they have access to a web browser.

  • Odoo, with the help of WilldooIT, is now giving us the information and control we need to grow the business with comparatively smaller overheads and greater confidence.

  • Odoo forced us to give our Company a better structure, defining processes that will help Elton Group to keep up with the growth of the business.