Jo Petroff, Head of Service Delivery (L), Dani Burns, GM (M), Giovanni Fariselli, Head of Product and Growth (R).
We are excited to share that Daniella Burns (or Dani as she prefers) has joined our team as General Manager, bringing with her a wealth of experience and a vision that perfectly aligns with our vision for the future.
Dani’s career spans three continents and countless successful transformations. Having led product development, organisational transformation and service delivery teams across Australia, the UK and North America, she brings a truly global perspective to our local expertise.
"We are thrilled to welcome Dani to our leadership team," said Dimitri Margaritis, Group CEO of PNORS Technology.
"Her proven track record of turning complexity into momentum, combined with her customer-first leadership approach, makes her the ideal person to guide us through our next phase of growth and innovation," he added.
A leader built for complex challenges
Dani joins WilldooIT with a distinguished career spanning multiple markets and sectors. She is recognised for her clear, customer-focused leadership style and ability to build and scale high-performing teams. Her international experience includes successful transformation initiatives across diverse business environments, providing valuable perspectives that will be instrumental in unlocking our team's full potential.
“WilldooIT has a strong legacy in ERP, deep Odoo knowledge and bold goals for the future. My focus will be on unlocking our next chapter of growth by deepening our customer partnerships and backing our people to do their best work,” said Dani.
Strategic focus on customer excellence and operational growth
As Dani steps into her role, she will be concentrating on four key areas that will define WilldooIT’s next phase of growth:
- Strengthening customer partnerships: Deepening relationships with existing clients while expanding WilldooIT’s brand as Australia's first and most trusted Odoo ERP partner.
- Scaling ERP and Odoo delivery excellence: Refining service delivery models to meet growing demand while maintaining quality standards.
- Driving operational clarity: Implementing frameworks to enhance internal coordination and team alignment.
- Embedding continuous improvement culture: Formalising innovation processes to keep pace with rapidly evolving ERP technologies.
Perfect timing for transformative growth
Dani joins WilldooIT at a particularly exciting moment in our journey. We have established ourselves as experts in Odoo ERP implementation and support, but we are now exploring opportunities to unlock the power of AI to help clients drive meaningful operational efficiencies.
This evolution represents more than just adding new technology to our toolkit. It is about enhancing how our customers can leverage their Odoo ERP systems to make data-driven decisions and ultimately improve their bottom line.
Exciting times ahead. Welcome to the team Dani!